Monday Morning Essay Tip: Avoid Fawning

Although your target MBA programs certainly want to know that you identify with them, this does not need to be a running theme throughout your essays or your entire application. Unless a business school explicitly asks for this kind of information—for example, by asking what you are most passionate about and how that passion will positively affect the school—we generally recommend that candidates only discuss their connection with their target MBA program via their personal statements (“What are your short- and long-term goals, and how will [our school] allow you to achieve them?”).

For example, in response to a school’s question about leadership or putting knowledge into action, you would not need to discuss how the school will help you further develop your leadership skills or how you will continue to be an active learner when you are a member of the Class of 2019, even though these topics reflect core values that each school embraces. Although we cannot assert this as an absolute, we find that in most cases, such statements come across as insincere or fawning—the very opposite of the effect you want.

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