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Professor Profiles: Dan Ariely, Duke University’s Fuqua School of Business

Many MBA applicants feel that they are purchasing a brand when they select a program to attend, but the educational experience at business school is what is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Dan Ariely from Duke University’s Fuqua School of Business.

Dan Ariely’s “Behavioral Economics” class is reportedly a popular one at Fuqua—“It always has the longest waiting list,” remarked one second year we interviewed, and an alumna said of Ariely, “He was wonderful.” When mbaMission asked a first-year student about Ariely’s class, he said jokingly, “I’m pretty sure you have to snag that class within one or two seconds of it becoming available!” The course explores how people actually act in the marketplace, as opposed to how they might act if they were being completely rational. Ariely is also author of the books The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (Harper Collins, 2010) and Predictably Irrational: The Hidden Forces that Shape Our Decisions (Harper Collins, 2008).

An alumna told mbaMission, “He got us to think about everyday things in a totally new way,” and a second-year student commented, “Everyone takes his course. Everyone. He’s our rock-star professor.” Another second year agreed, saying, “He’s is one of the superstar professors here. He explains more complex research in an easy to understand way.” Ariely also maintains a blog.

For more information about Duke Fuqua and 15 other top-ranked business schools, check out the mbaMission Insider’s Guides.




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