The annual ProMotion Pictures Film Competition at New York University’s (NYU’s) Stern School of Business is a joint effort by Stern and NYU’s Maurice Kanbar Institute of Film and Television and sponsored by a different corporation each year. In this competition, Stern and Kanbar students develop short films based on the sponsor’s specifications regarding content, length and brand message. The films are judged by a panel of advertising and marketing executives, and the winning teams are given access to the resources of partnering media, entertainment and communications companies to assist in screenplay production. The finished films—which are debuted at New York’s Tribeca Film Center—may be used by the sponsoring brand as part of the parent company’s advertising campaign. The current competition sponsor is The Innocence Project, and past sponsors have included Axe, Heineken, Johnnie Walker, Subway, Verizon and Volvo. Winners can receive cash payouts, including $5,000 for “The Brand Prize” and $10,000 for “The People’s Choice Prize.” In 2010, ProMotion created films for ILOVENY, the New York State tourism brand. These films can now be seen on JetBlue flights.
This competition is just one part of Stern’s Entertainment, Media and Technology (EMT) specialization. The school also supports students interested in Entertainment and Media careers with the Media, Entertainment and Sports Association (which sponsors a three-day career trek to Los Angeles) and an annual trip to the Cannes Film Festival (part of the “Craft and Commerce of Cinema” class). Those interested in EMT will find much that caters to their needs.
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