In business school application essays, some candidates unintentionally describe their personal experience with a specific MBA program in a vague and general manner. Because they are writing from memory and discussing their authentic experience, they do not realize that they are not being specific enough. Consider the following example:
“During my visit to Cornell Johnson, I was struck by the easygoing classroom discussion, the warmth of the professors, and the time spent by the first-year student who not only toured the facilities with me but also took me out for coffee and asked several of his colleagues to join us.”
Although these statements may in fact be true, the text contains no Cornell-specific language. If the Yale School of Management, Michigan Ross, or the name of any other school were substituted for Cornell Johnson here, the statement would not otherwise change at all, resulting in a weak and generic essay.
In contrast, the following statement could refer only to UVA Darden:
“While on Grounds, I was impressed by Professor Robert Carraway’s easygoing and humorous style as he facilitated a fast-paced discussion of the ‘George’s T-Shirts’ case. Although I admittedly felt dizzied by the class’s pace, I was comforted when I encountered several students reviewing the finer points of the case later at First Coffee. I was impressed when my first-year guide stopped mid-tour to check in with her learning teammate and reinforce the case’s central point. It was then I recognized that this was the right environment for me.”
If you were to substitute the Darden name and even the professor’s name with those of another school and professor, the paragraph would no longer work. Including the Darden-specific information regarding the day’s case, First Coffee, and learning teams ensures that these sentences have a sincere and personal feel and shows that the candidate truly understands what the school is about. This is necessary to craft a compelling personal statement that will catch the admissions committee’s attention.