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mbaMission Consultant Spotlight: Daniel Richards

Daniel RichardsDaniel Richards earned a bachelor’s degree in journalism from Northwestern University and later received his MBA from Columbia Business School, with a focus on marketing and corporate strategy. Before attending business school, Daniel was a writer and editor for several print and online publications, and spent three years as the retail and consumer packaged goods editor for SmartBrief, Inc., a publishing company specializing in email newsletters for trade associations. His clients at SmartBrief included the U.S. Chamber of Commerce and the National Retail Federation. While at Columbia, Daniel was active in the Marketing Association, and his cluster elected him to represent the group in alumni development activities. After graduating, Daniel worked in online marketing and product development at American Express in New York City, where he developed an expertise in digital marketing and strategy, as well as social media. His accomplishments include designing and launching the first American Express social media app, managing a company-wide Innovation Challenge and relaunching a small business email newsletter reaching one million customers. Daniel also managed the online marketing strategy for the first-ever Small Business Saturday—a complex, multichannel event that is credited with having the fastest-growing Facebook page in history. Daniel relocated to Washington, DC, in 2011 to focus on growing his marketing consulting business. He has also been a member of the editorial staffs of Washingtonian magazine and Moment magazine and authored the initial version of the mbaMission Insider’s Guide to Columbia Business School.

Quick Facts:

Received MBA from: Columbia Business School
Undergraduate field of study: Journalism
Fields worked in before mbaMission: Media and marketing
Working style: Flexible

What Past Clients Are Saying:

“Daniel not only pulled through, he was a windfall of help in the 11th hour. He was informative, completely transparent as to the process and what he could and couldn’t do, and above all, the quality of his guidance was stellar—I felt infinitely more confident about my difficult situation, and I know I handled it in the application 10x better than I would have otherwise. Daniel made a huge impact, without question.”

“Dan was thoughtful, diligent, an expert word-smither, a great sounding board, and overall a great resource to have throughout my application process.”

“Dan definitely wants his clients to succeed and always follows through to see how the process went. He went above and beyond throughout the whole process!”

Watch Daniel’s Video:




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