In light of a growing market for online educational tools—such as those offered by Stanford GSB and Wharton—Harvard Business School (HBS) will soon join its rivals in the world of massive open online courses (MOOCs). HBX, as its new initiative is called, will likely be offered through the edX platform currently used by the wider university. “The move has the potential to shake up the nascent online education market and give the elite business school a toehold in the world of MOOCs,” says Bloomberg Businessweek, adding, “It’s a high-stakes gamble for HBS, which has one of the world’s best-known—and carefully burnished—educational brands.” Although little information has been made available, the school seems to be aiming high, following Wharton’s recent decision to make its entire first-year curriculum available online for free. The newly appointed head of the initiative, Jana Kierstead, stated, “I don’t want to say it’s going to displace face-to-face education, but it’s going to be a big piece of the pie.”