At mbaMission, our consultants are more than just graduates of the world’s top MBA programs—we are also expert communicators who possess an unparalleled knowledge of the business school admissions process. Each week, we highlight one member of our team who has committed his/her professional life to helping you get into business school.
Susan Kaplan earned her MBA in marketing and strategy from the Yale School of Management and after graduating, focused on marketing major national brands. She started as a marketing consultant, implementing integrated marketing campaigns for clients in the financial and health care industries. She was later director of corporate marketing for the National Hockey League, where she collaborated with national sponsors and oversaw multi-million dollar marketing programs. Most recently, Susan was the brand manager for GMAT and GRE programs at Kaplan Test Prep and Admissions, where she managed all aspects of the product lines, including product development and marketing, in addition to writing materials on the admissions process. In this role, she also counseled thousands of MBA candidates on the admissions process and eventually became a consultant, working one-on-one with clients. Susan has a bachelor’s degree in psychology from the University of Michigan and before attending business school worked as a policy analyst at the Department of Labor in Washington, DC, where she wrote policy papers for senior leadership and developed external communications for the public on department initiatives.
Received MBA from: Yale School of Management
Undergraduate field of study: Psychology
Fields worked in before mbaMission: Marketing, consulting, education, sports
Working style: I really enjoy digging into clients’ experiences to develop their full story and identify the interesting “nuggets” they did not realize would make their application stand out. I also develop a strong relationship with my clients and motivate them to create the best applications they can. I truly see our working relationship as a partnership.
What past clients are saying:
“Susan was simply incredible: She really put her vast experience to profit by helping me transform my essays, with a turnaround time for her comments that was more than I could ask for. I could not have done it without her.”
“Long story short, the brainstorming process, outlining, drafting and pulling together all of the other little things that make up an application was a lot easier and less painful with Susan. I actually learned a great deal about myself and my goals by going through the process.”
“Working with Susan made me understand exactly where my weaknesses were and how to address them properly. It also helped me understand my strengths, how to talk about them through simple but effective stories and how to demonstrate how my strengths added value to the particular school I was applying to.”