B-School Chart of the Week: How Many Kellogg Grads Actually Go into Marketing?

Although quantifying a school’s profile certainly does not tell you everything, it can sometimes be helpful in simplifying the many differences between the various MBA programs. Each week, we bring you a chart to help you decide which of the schools’ strengths speak to you.

The Kellogg School of Management has an unparalleled reputation as a “marketing school,” but an examination of its employment data reveals a trend that many aspiring MBAs may find surprising. The breakdown of the school’s top employers and the job functions accepted by its graduates tells the story of a diversified school with a demonstrated strength in (surprise!) … consulting.


In fact, a far higher percentage of Kellogg’s graduates have accepted consulting positions every year since 2004 (the earliest year for which the school publishes statistics) than have entered marketing positions. In 2012 specifically, approximately twice as many Kellogg MBAs assumed consulting roles after graduation than entered marketing positions, and the percentage of graduates accepting jobs with a finance function was almost equal to that entering marketing. Although business school stereotypes may generally involve some level of truth, getting the full picture of an MBA program before deciding whether it is a good fit for you and your career goals is always important.

For more information about career specializations in the MBA program at Kellogg or one of 15 other top business schools, please check out the mbaMission Insider’s Guides.

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