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MBA News: HBS Entrepreneur Markets Fashion to Women Over 40

There may be hope for business school grads who prefer magazines to financial reports. On Sunday, the New York Times profiled a young Harvard Business School MBA who, discontent with her career trajectory at a small investment bank, decided to make her own way in the retail world by catering to a more mature demographic of fashion-forward women. Twenty-eight-year-old Halsbrook.com founder Halsey Schroeder was inspired by her mother’s frustrations with online clothes shopping and raised $1.7M in start-up funds from friends and family to solve the problem. Halsbrook set out to market a curated selection of stylish, high-quality fashions that older women otherwise might not find at major online retailers, such as Eileen Fisher or Talbots. Though in no hurry to grow, Halsbrook seems to be quite a success, attracting labels such as Giorgio Armani and apparently proving that years spent reading fashion magazines might actually pay off.




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