Monday Morning Essay Tip: Please, Do Not Fawn

Although the MBA programs to which you are applying certainly want to know that you identify with them, this need not be a consistent theme throughout all of your application essays or your entire application. Unless the school explicitly asks for such information (such as in Ross’s question asking what you are most passionate about and how that passion will positively affect Ross), we almost always recommend that business school candidates only discuss their connection with schools via their personal statements (“What are your short- and long-term goals and how will [our school] allow you to achieve them?”).

For example, in response to Tuck’s leadership question or Wharton’s question about putting knowledge into action, you do not need to discuss how the school will help you further develop your leadership skills or how you will continue to be an active learner when you are a member of the Class of 2014, even though these topics reflect core values that each school embraces. Although we cannot assert this as an absolute, we find that in most cases, such statements come across as insincere or fawning—the very opposite of the effect you want.

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2020–2021 MBA Essay Analysis

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