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Professor Profiles: Barry Nalebuff, Yale School of Management

Many MBA applicants feel that they are purchasing a brand when they choose a business school to attend, but the educational experience itself is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we profile Barry Nalebuff from the Yale School of Management (SOM).

Perhaps best known as one of the founders of Honest Tea, for which he is now chairman, Barry Nalebuff (“Competitive & Corporate Strategy”) is the Milton Steinbach Professor of Management at the Yale SOM. An expert in game theory and strategy, Nalebuff has been a professor at the school since 1989. His book The Art of Strategy: A Game Theorist’s Guide to Success in Business and Life (W.W. Norton & Co., 2008) explores how almost all interactions, business and personal alike, have a game theory component. Nalebuff and Adam Brandenburger, a professor of business economics and strategy at NYU’s Stern School of Business, developed the concept of a new business strategy called co-opetition, which they write about in a book of the same name: Co-Opetition: A Revolutionary Mindset That Combines Competition and Cooperation: The Game Theory Strategy That’s Changing the Game of Business (Crown Business, 1997). According to the book’s Web site, co-opetition is “a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition means cooperating to create a bigger business ‘pie,’ while competing to divide it up.” A second year told mbaMission that in the classroom, Nalebuff “is a favorite for his sharp wit and insights into competitive strategy, negotiations and game theory.”

For more information about the Yale SOM and 15 other top-ranked business schools, check out the mbaMission Insider’s Guides.




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