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Friday Factoid: Kellogg is NOT Just a Marketing School

As we all know, Kellogg is just a marketing school, right? Actually, no. A quick glance at the school’s most recent employment report (click on the “function” tab) reveals that 40% of its Class of 2011 accepted jobs in consulting, and only 19% went into marketing, its second most popular functional area. Yes, BCG, McKinsey & Company, Bain & Company and Deloitte  were the school’s top hirers in 2011.  Kellogg students credit their management labs—wherein first-year students work on a consulting project and are mentored by consultants from leading firms (before their summer internships)—with preparing them for success in their internships and full-time positions. Meanwhile, a variety of other hands-on experiences are also available, including the “Global Lab” (students work with an international firm), “Advanced Topics in Marketing” (students analyze a marketing issue and present it to management) and “Leading the Mission Driven Organization” (students offer management expertise to nonprofits).  Not to worry, though, if you are interested in marketing, Kellogg still has ample resources for you.




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