Professor Profiles: Teck H. Ho, Haas School of Business

Many MBA applicants feel that they are purchasing a brand, but the educational experience itself is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Teck H. Ho from UC Berkeley’s Haas School of Business.

Winner of the 2004 Earl F. Cheit Excellence in Teaching Award (an annual award determined by students) for the full-time MBA program, as well as the 2010 Berkeley Distinguished Teaching Award, Teck H. Ho (“Pricing”) is the William Halford, Jr. Family Chair in Marketing at Haas. With the school since 2002, Ho also serves as director of the Asia Business Center and chair of the Haas Marketing Group. Ho consults with such firms as the Campbell’s Soup Company, eBay and Intel on pricing and new product development. A second-year student with whom mbaMission spoke liked that Ho “takes complex ideas and makes them easier to understand.” mbaMission learned that Ho’s “Pricing” class—part case and lecture format, part group presentation—is one of the most popular electives on campus, often a “sellout.” Students quickly learn to bring $1 bills with them to class—Ho often requires students to chip in money to participate in course games, and after matching the amount out of his own pocket, he gives the money to the game’s winning team.

Group projects in Ho’s course can range from studying pricing for a BART station to discussing the feasibility of a half-day pass at a nearby ski resort. Ho described his teaching philosophy in an April 2010 post on The Berkeley Blog by saying, “My vision is to have students leave the class with the ability to think strategically about pricing and with the practical tools they need for their future careers.” Noting how dynamic Ho’s classes are, one second year praised, “An hour-and-a-half class feels like it takes 30 minutes!”

For more information about Haas and 13 other top-ranked business schools, check out the mbaMission Insider’s Guides.

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