Professor Profiles: Richard Honack, Northwestern’s Kellogg School of Management

Many MBA applicants feel that they are purchasing a brand when they choose a business school to attend, but the educational experience itself is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Richard Honack from Northwestern University’s Kellogg School of Management.

Richard Honack (“Service Marketing and Management,” “Sports Marketing and Management”) is known for integrating alumni and speakers into his popular “Service Marketing and Management” class, which focuses on how one can deliver excellent customer service. Students with whom we spoke raved about the class’s practicality and about the way Honack unifies theory and real-world application. Further, students reported that they appreciate Honack’s warm personality; one told mbaMission that Honack is “interested in each student’s life,” adding, “He wanted to know what your goals were and what students wanted to get out of his class. He made connections for students and wanted to enrich their overall experience at Kellogg.”

For more information about Kellogg and 13 other top-ranked business schools, check out the mbaMission Insider’s Guides.

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