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Professor Profiles: Dan Ariely, Duke University’s Fuqua School of Business

Many MBA applicants feel that they are purchasing a brand when they select a program to attend, but the educational experience at business school is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Dan Ariely from Duke University’s Fuqua School of Business.

Professor Dan Ariely’s “Behavioral Economics” class is reportedly a popular one at Fuqua—“It always has the longest waiting list,” said one second year we interviewed, and an alumna added, “He was wonderful.” Another second-year student told mbaMission that because of the high demand for his class, Ariely offers it only to second years. The course explores how people actually act in the marketplace, as opposed to how they might act if they were being completely rational. Ariely is also author of the book Predictably Irrational: The Hidden Forces that Shape Our Decisions, published in 2007. An alumna told mbaMission, “He got us to think about everyday things in a totally new way,” and a second-year student commented, “Everyone takes his course. Everyone. He’s our rock-star professor.” With dozens of comments on each of his blog posts, almost 11,000 Twitter followers, more than 4,000 “likes” on Facebook and 1,300 YouTube subscribers, we would say he is a rock star, indeed.

For more information about Duke Fuqua and 13 other top-ranked business schools, check out the mbaMission Insider’s Guides.




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