The annual NYU Stern ProMotion Pictures Film Competition brings together students from the business school and from the university’s Maurice Kanbar Institute of Film and Television to produce and direct branded entertainment for major corporations. The competition, sponsored by a different company each year, culminates with future producers and filmmakers (aka, students), as well as executives from the sponsoring company, walking down the red carpet at New York’s Tribeca Film Center to debut their films. The students drive the creative element of the film, within guidelines set out by the sponsoring entity, and winners can receive cash payouts—$5,000 for “The Brand Prize” and $10,000 for “The People’s Choice Prize.” The four short films chosen from more than 30 ideas in 2009 will be featured on Jet Blue in-flight entertainment consoles, online and on the international film festival circuit. This is just one way in which Stern supports those students interested in Entertainment and Media careers. Add on the Entertainment, Media and Technology (EMT) specialization, the school’s Media, Entertainment and Sports Association (which sponsors a three-day career trek to Los Angeles) and an annual trip to the Cannes Film Festival (part of the “Craft and Commerce of Cinema” class), and those interested in EMT will find much that caters to their needs.
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