Many MBA applicants feel that they are purchasing a brand, but the educational experience itself is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Kevin Lane Keller from the Amos Tuck School of Business Administration at Dartmouth College.
Tuck states on its site that Kevin Lane Keller (“Strategic Brand Management”) is known as one of the foremost experts on branding, and Keller has served as a brand consultant for some of the world’s most recognizable companies, including Coca-Cola, MTV and Procter & Gamble. A recent graduate told mbaMission, “It is cool to hear his experiences from different companies he’s worked in.” Another alumnus added, “He is very approachable and in touch with students. He likes to get feedback from students in terms of what they experienced during internships or jobs.” As for Keller’s teaching style, another alumnus remarked, “He is more of a lecturer than a class participation professor.” For the final project (which accounts for 40% of a student’s final grade) in Keller’s “Strategic Brand Management” course, students form a “brand management team” with three to four of their classmates to conduct a brand audit, which involves analyzing a brand of the team’s choosing and preparing a subsequent report and presentation to be made to the class. One alumnus told mbaMission, “I really enjoyed the brand audit project because you get to pick a brand that interests you and then learn all about it. It was a lot of fun and also challenging.”
For more information about Tuck and 13 other top-ranked MBA schools, check out the mbaMission Insider’s Guides.