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MBA News: Rebranding the MBA?

The Wall Street Journal’s MBA “beat-writer” Ronald Alsop, writes about the rather ironic struggles of Business Schools (with their robust marketing departments) to carve out brand niches among the many MBA programs. In this case, Alsop predominantly highlights Haas’s attempt to re-brand via its “Leading through Innovation” slogan. Distinctive? You be the judge…

The article follows below:

Business schools put branding lessons to the test — In crowded market, MBA programs seek to sharpen identities




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