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Professor Profiles: William S. Cockrum, UCLA Anderson School of Management

Many MBA applicants feel that they are purchasing a brand when they choose an MBA program to attend, but the educational experience itself is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we profile William Cockrum at the UCLA Anderson School of Management.

William CockrumWilliam “Bill” Cockrum has won numerous teaching awards—including the Teaching Excellence Award from UCLA Anderson’s second-year students in 1998 and 2002—has become a “legend” for the case-study entrepreneurial financing course he teaches and is credited on Anderson’s Web site with playing a key role in the school’s number one ranking for entrepreneurship by the Financial Times. He has taught more than 6,000 students at Anderson and was even recognized as the top entrepreneurship professor in the nation in a 1996 BusinessWeek (now Bloomberg Businessweek) survey.

For more information about the UCLA Anderson School of Management and 15 other top-ranked MBA schools, check out the mbaMission Insider’s Guides.



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