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Professor Profiles: Sanjay Sood, UCLA Anderson School of Management

Many MBA applicants feel that they are purchasing a brand when they choose an MBA program to attend, but the educational experience itself is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we profile Sanjay Sood at the UCLA Anderson School of Management.

Sanjay Sood (“Entertainment Marketing,” “Behavioral Research in Marketing,” “Elements of Marketing” and “Applied Management Research”) is an associate professor of marketing and the faculty director of UCLA Anderson’s Center for Managing Enterprises in Media, Entertainment, and Sports. An ad hoc reviewer for the Journal of Marketing Research and the Journal of Consumer Research, Sood researches marketing management, brand management, advertising and consumer behavior. He received his PhD in marketing from Stanford’s Graduate School of Business in 1999 and was later recognized as an MSI Young Marketing Scholar in 2003. One second-year student we interviewed for this guide said Sood brings “a lot of practical experience to the classroom” and uses connections from his work with Procter & Gamble to enhance his classes. In 2010, Sood was selected by his fellow faculty members to receive the school’s Niedorf “Decade” Teaching Award, which is presented to professors who exhibit “exemplary teaching over a period of seven to ten years.” Five years earlier, he was presented with a Citibank Teaching Award, also determined by fellow faculty members.



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