mbaMission

Blog

Professor Profiles: Gavan Fitzsimons, Duke University’s Fuqua School of Business

Many MBA applicants feel that they are purchasing a brand when they select a program to attend, but the educational experience at business school is what is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Gavan Fitzsimons from Duke University’s Fuqua School of Business.

Students and administration members alike sing the praises of Fuqua’s “fun” and “engaging” marketing professor Gavan Fitzsimons (“Marketing Strategy,” “Entrepreneurial Marketing” and “Consumer Behavior”), who recently spearheaded the creation of the Duke/Synovate Shopper Insights Center for Leadership and Innovation (January 2011). Fitzsimons is the R. David Thomas professor of marketing and psychology at Fuqua; his work, which focuses on the ways in which consumers are subconsciously influenced, has been published and popularized in prestigious academic journals and media outlets from the Journal of Consumer Research and the Journal of Marketing Research to NPR, CNN and the Wall Street Journal. Fitzsimons serves as an associate editor of the Journal of Consumer Research.

For more information about Duke Fuqua and 15 other top-ranked business schools, check out the mbaMission Insider’s Guides.



You may also be interested in:

One Response

  1. [...] at source: Professor Profiles: Gavan Fitzsimons, Duke University's Fuqua … Share:Facebook Written by collegeevents Posted in Uncategorized Tagged with business, [...]

    Professor Profiles: Gavan Fitzsimons, Duke University's Fuqua … | College Events

Leave a Reply

* indicates required fields

You must be logged in to post a comment.



Upcoming Events


Upcoming Deadlines

  • April 24, 2014 Yale SOM

Click here to see the complete deadlines


2013-2014 MBA Essay Analysis

Click here for the 2012-2013 MBA Essay Analysis


Admissions Officer Interviews


Blog Topics


MBA Program Updates


Subscribe to Our RSS Feed