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Monday Morning Essay Tip: No Fawning

While MBA programs certainly want to know that you identify with them, this need not be a consistent theme throughout your entire application. So, unless explicitly noted (as in Kellogg Essay 2 or Columbia Essay 2), we almost always recommend that candidates only discuss their connections with schools via personal statements (“What are your short- and long-term goals and how will (our school) enable you to achieve them?).

As a hypothetical example, in HBS’s leadership essay and Columbia’s entrepreneurship essay, even though these are essays about core values that each school embraces, it is not necessary to discuss how the school will enable you to further build such skills when you are a member of the Class of 2010.  While we cannot assert this as an “absolute,” we find that in most cases, such statements come across as insincere or fawning – the very opposite of the intended effect.

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