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Monday Morning Essay Tip: Conflict Is Good

When it comes to writing a compelling story, conflict is actually an important element. Of course, we mean conflict in the literary sense, not in the physical or emotional sense (no one wants to hear about you instigating a hotheaded confrontation). In literary terms, conflict is the moment where an oppositional force helps shape the story. So, a story that presents you, the candidate and hero of the story, with a very smooth ride toward victory is usually not as interesting or exciting as a story in which you suffered some bumps and bruises along the way.

As an example, most people would find the story of a rookie challenger beating an experienced marathon runner at the finish line to be a lot more interesting than the story of a rookie who leads by a wide margin from beginning to end and never experiences any competition.

So, while you probably do not have a story like the one above in your arsenal, our point is that whether you are telling the story of refining a supply chain, getting a deal done, marketing a new product or accomplishing any other facet of business, you should identify the hurdles that you have overcome, because a smooth and easy path to success may not allow you to shine as brightly.

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